Typographical Conveyance

For this assignment, we had to use text to convey an object/theme. I chose to do this by both filling text with an image and also by shaping typography to an image.

For "brick" I used a thick, bold, and condensed font and filled it with the image of a brick in PowerPoint. I also used all caps so that the the typography fits into/fills a rectangle to give the illusion that the text actually makes up a brick. For "atom", I shaped text using PowerPoint. The actual word is in the center and is larger and in a different color than the rest of the font. Words of particles that are found in an atom are surrounding the center to form the outer ovals.

Clarity: In both images the style and theme work towards the overall message of the word trying to be conveyed. The font of each image was chosen to correspond with the theme. The font for the "atom" graphic is very plain/typewriter font which makes it look scientific. The "brick" font is large and bold so it looks like a brick. Neither graphic has more than one message fighting for attention.

Audience: The "brick" graphic was not designed with an audience in mind, but it could be used as an advertisement for a more contemporary audience because the layout and textures used are more modern. The concept is simple and can the style can be used on other text in the advertisement to make it more cohesive. The language should be simple and the font should have strong legibility. If this piece were a person they would behave boldly and in a straightforward manner. For the "atom" graphic, the audience in mind was an late-elementary science class. This type of graphic could be used to introduce the parts of an atom and how they are typically depicted in images. The audience would respond to lingo that is simple yet relevant and necessary to know when studying atoms. By looking at the image on multiple copies of handouts, notes, etc. students can begin memorizing/connecting the terms "protons, neutrons, and electrons" to the concept of an atom.

Purpose: The "brick" graphic can be used to advertise for a company that makes/sells/or installs bricks. It is meant to inform others that this is something that their business entails. The simplicity of the image provides a focused presentation. The "atom" graphic is also used to inform. The repetition in the words can help students form connections between vocabulary words. The few words chose and their shape all enhance this purpose.