Color-HARTS Poster

RYB Color Scheme vs. OGV Color Scheme

For this assignment, we were expected to apply what we learned about color through class and reading Krauss to a visual for our HARTS site. Because our site is fairly strict with not having many visuals on the walls, we aimed only to have necessary visuals hung up. These include instructions for the dishwasher and coffeemaker and an emergency contact sheet. My assignment was to create a poster with instructions for the dishwasher. My main aim was to make the colors in the text and images mirror each other, so I have not yet focused on making the format of the text/font type more visually appealing. For the actual poster, we would use much less color so that it would be actually used at our site. For the first variation, I made the poster and graphics mostly the primary colors (red, yellow, and blue). While the second uses the secondary colors orange, green, and violet. The primary color image does seem to convey the appearance of simplicity, in comparison to the second color image that seems more modern and "exciting". For this reason, I feel the simplicity of the RYB color scheme would be best for this project. It should be simplified further by having a white background and having all images be the same color.

In my opinion in terms of connotation, the added/altered colors take away from the goal of the image because they just seem unnecessary. This poster is supposed to hang above the dishwasher and be helpful when trying to run it. In the actual copy, I plan make the font that corresponds to each graphic echo the color of the circle that highlights the necessary area on that graphic.

In terms of attributes, the some of the text does not line up completely with other parts of the text. The numbers are far left-justified, while the text is meant to be left justified but indented twice. Some seems a little off. Having each element fit the overall color scheme and having the pictures and text be the darker colors in the scheme allows each element to stand out. The text is 18-24 pt. font. Since readers will be using the poster while standing directly in front of it, I think this is large enough to read. Since color has been considered, I feel it is time to begin looking at new fonts.

In terms of placement, the images need to have a starring role but also correlate to the text. The size and placement of the images give them this importance. All the graphics are right justified. They could, however, be made to be the same size so there is one straight line made by the pictures on the right side of the page. By having the image the same color as the typography that it correlates to, the association between the two elements becomes clear. When a lot of the background color is taken away, and the circled part of each graphic is made the same color as the text instead of the graphic as a whole, I believe this will be even clearer.