Gardening Poster

Before

After

For this assignment, I began by grouping each chunk of related information in close proximity to each other. The title, date, and basic information are at the top. The picture and slogan are on the left, while the directions and contact info are on the right. Everything is left aligned, although some was aligned to the black line acting as a false edge. This was done to create a strong line and guide readers' attention. The information included to the right of the center line is placed there for viewers that would like further information and is identical font and size to connect it together.

The font was repeated throughout the entire poster, as was the black/white/gray-scale color scheme. To create contrast, some font was larger and other font was bolded. The bolded title and slogan along with the bottom line act as a frame for the poster directing viewers attention to the information on the page. The utilization of black and white provide contrast, and especially causes the title and subtitle to have priority in the poster.

The graphic of the watering can was changed to gray-scale and was given a back shadow to make it pop more from the page. Sticking with the gray-scale color scheme was meant form a connection between all the poster components. It was also moved to the left and tilted downward so it would be "watering" the slogan. The acronym PARC (proximity, alignment, repetition, and contrast) was utilized to make an unreadable and non-visually appealing poster into a poster that was easy to follow and eye-catching.